Department of Athletics to Host Pink Zone Game For Breast Cancer Awareness
WASHINGTON, D.C. - The Howard University Department of Intercollegiate Athletics has partnered with the Women's Basketball Coaches Association (WBCA) to host a Pink Zone basketball game this Saturday, Feb. 13 at 2 p.m. in an effort to increase breast cancer awareness. The Lady Bison will host North Carolina A&T in its Pink Zone matchup.
The WBCA Pink Zone initiative is a global, unified effort for the WBCA's nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation.
Over 1,350 women's basketball teams and supporting organizations across the nation have committed to participate in the designated Pink Zone week on February 12-21.
Teams, organizations and communities across the country will be decked out in pink raising awareness and funding for the fight against breast cancer. For more information or to get involved, visit www.wbca.org/pinkzone.asp.
WBCA Pink Zone® History
The WBCA began the WBCA Pink Zone®, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. The late Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.
In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event.
About the Kay Yow/WBCA Cancer Fund
The Kay Yow/WBCA Cancer Fund® is a 501 c(3) charitable organization committed to being a part of finding an answer in the fight against women's cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause. For more information and to get involved, visit www.wbca.org/kayyowwbcacancerfund.asp.
About the WBCA
Founded in 1981, the WBCA promotes women's basketball by unifying coaches at all levels to develop a reputable identity for the sport and to foster and promote the development of the game as a sport for women and girls. For additional information about the WBCA, please visit wbca.org.
WBCA, the term Pink Zone® and the WBCA Pink
Zone® logo are trademarks of the Women's
Basketball Coaches Association.