Nobody wants to leave their customers high and dry. But sometimes, that’s the only option left. This is why it’s absolutely essential for businesses to create deal tombstones, or basic exit plans, before launching new marketing programs.
Without one, you’ll have no way to transition all of your customers properly in the event of a sudden shutdown. Thankfully, it’s a lot easier than you think to create your own exit plan.
If you’re interested in creating deal tombstones, you’re in the right place. Keep reading for a step-by-step guide on how to create one for your business today!
Guide to Designing Deal Tombstones
A deal tombstone is a plaque that is placed on the tombstone of a person who has made a significant contribution to the business world. The plaque is usually made of bronze or stainless steel and is placed on the top of the tombstone.
The plaque has the person’s name and a brief description of their contribution to the business. Think about the overall look you want to achieve. Do you want a simple and sleek design, or something more elaborate?
Keep the tombstone itself legible and free of clutter. The key information should be easy to read and understand. Include important details such as the parties involved, the date of the transaction, and the value or amount of the deal.
Consider adding a touch of personality to the deal tombstones. This could be in the form of a company logo, an interesting quote, or even a fun graphic.
Things to Avoid When Designing Deal Tombstones
When designing deal tombstones, there are certain things you should avoid in order to create an effective and impactful piece. First, avoid using more than three fonts. This can look cluttered and make the tombstone difficult to read.
One of the biggest don’t is to avoid using jargon or acronyms that could potentially confuse or mislead readers. Tombstones should also be clear and concise, free of any typos or grammar errors.
It’s also important to remember that less is more when it comes to designing a deal tombstone too much information can be overwhelming and hard to process.
The Benefits of Deal Tombstones
Deal tombstones are an important and often overlooked aspect of mergers and acquisitions. They provide a public record of the completed transaction and its details, which can be beneficial for both the buyer and seller involved.
Deal tombstones are helpful for sellers because they mark the completion of the deal, allowing them to receive the proceeds of the transaction when they could not have before. Buyers also benefit from deal tombstones due to the visibility they provide.
They are able to show potential customers that they’ve completed a large and often successful deal, which can help to build trust and confidence in the company. Ultimately, deal tombstones can provide legitimacy to a deal and can be invaluable in cementing business relationships.
Get Ready to Make Tombstones Today
Designing deal tombstones is a process that requires attention to detail and an understanding of the client’s objectives.
By following the guidelines outlined in this article, you will be able to create custom tombstones that accurately reflect the deal and the parties involved. This will ensure that the tombstone serves its purpose as a valuable marketing tool.
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