Digital Marketing 101: SEO Tips for Small Business Owners

Are you a small business owner looking to increase traffic to your website? If not, why not? According to Google, 97% of people learn more about small businesses online than they do anyplace else! All website owners want more traffic to their sites to increase their customer base. When search engine optimization and marketing are done correctly can the best web promotion be achieved? You get greater visibility and a massive amount more traffic because to search engine optimization. The credibility of your company online depends on SEO. With the help of an SEO company in Auckland, your products can be advertised and promoted online while also acquiring the awareness of people all over the world.

That said, the time to make your brand known is now! How can you do that? By using this simple three-letter acronym – SEO. It stands for Search Engine Optimisation, meaning how well your website ranks in search engines like Google and Bing. 

However, it is a little more complicated than that. That is why hiring a small business SEO company would help you to draw more traffic to your site by using the latest SEO techniques.

1). Content Is King!

When it comes to Search Engine Optimisation, content is more important than keywords. That’s why the most common digital marketing slogan is ‘Content is King.’ Here is how you will optimise your website using these golden rules;

• Use plug-ins such as Yoast: This will ensure your content is user-friendly and easily readable to your visitors. Yoast normally gives websites performance scores based on readability. It also provides digital marketing strategies to improve your website and generally, SEO. 

• Shorten your sentences to less than 15 words: This will improve your reader experience. Whenever a long sentence is backed by another long sentence, the reader gets lost. After all, nobody wants such a reading experience, not even Google. 

2). Always Use Backlinks

Backlinks are also known as inbound links or incoming links. They direct traffic from another website to your website. These backlinks are viewed by Google as a “seal of approval” between two websites. The higher a page’s backlink count, the more probable it is to rank first in Google. Visit Engineroom if you’d like to further explore conversion rate optimisation.

Backlinks are a key digital marketing SEO tip because they improve:

• Google ranking: The use of backlinks works well with the Google algorithm. Backlinks tend to let Google believe that your content is more important compared to other websites. And that is all you want as a small business owner. 

• User-experience: You want to give your website visitors more information on a topic that may be related to yours. For example, an article posted on a health website may link to your website which sells healthcare products. This creates the best possible user experience while navigating. 

3). Keywords 

The term “keyword” describes the words and phrases that people type into a search engine to get the content they’re looking for. Keywords are crucial because they inform search engines about the content of a page on your website. 

When evaluating the right keywords for your page, take into account the relevance, authority, and traffic. Ensure that the words used are highly searched terms, and keep in mind that you are competing against so many other businesses using the same words. To rank high, you have to use keywords that are correlated and overall, quality content that adds value to your visitors. 

4). Use Videos

A good digital marketing strategy is to utilise using videos on your websites. This is a recent trend that has proved to work. Google shows that pages that embed videos receive 150% more organic traffic from search engines than those that do not. Videos also ensure that visitors stay on your page longer, boosting your SEO ranking.

E-Traffic is Here To Help

Search engine optimisation is harder than it sounds. Recent stats show that less than 3% of all websites receive 800 monthly visitors. This is actually not a lot of visitors. This is proof that good SEO is a big problem for many small businesses. 

However, don’t fret, E-Traffic is here to help. Reach out to our talented team today for an in-depth one-on-one on how to improve your SEO!

To learn how you can use digital marketing to your advantage, please call us at ETRAFFIC today at 1300 887 151 or book a free strategy session below.