How to Grow Your Brand as an Artist

As a music artist, you know how important it is to make sure that your work is easily recognizable. The more cohesive a brand that you have as a musician, the easier it will be for people to discover your work and interact with it. However, when you’re a new artist that’s just starting out, it can feel overwhelming to try and develop your brand. On top of figuring out who you are and want to be as an artist, you’ve also got to come up with a plan to grow your audience. But, despite the stresses of being a musician, your love for your creative passions is what drives you to grow your brand as an artist. If you’re looking for new ways to get your brand out there and get your music noticed by the world, we’ve got a list of some of the best ways to get your brand to pop off in 2022. 

  1. Release a Music Video

One of the best ways to increase your brand recognition is by releasing a music video for one of your songs. In order to properly release a music video, you’re going to want to utilize the services of a music video distribution company. While you could choose to release a music video on your own, a music video distribution company can help you to get your video on sites like Vevo, the official music video wing of YouTube, as well as other streaming services like the Roku Channel and Apple TV. As such, a music video distribution company can help you get your music videos seen by a wider audience, as well as make your brand appear more official. Most music video distribution companies will require you to pay a small annual fee in order to use their services, which is a minor cost to pay for the brand growth that they provide. 

  1. Incorporate Your Music Into Your Social Media Posts

In our increasingly online world, it’s essential to market your music via social media. As such, it’s a great idea to add your music to social media posts that you make on sites like Tik Tok and Instagram. This will allow users from around the world to hear your songs and share them with others. Additionally, once your songs are made available on TikTok and Instagram, other users can use them as the soundtrack to their video posts, which means that your music can reach an even wider audience. 

  1. Work on Word-of-Mouth Engagement

Just as important as it is to get the word out about your music online, it’s also essential to work up some word-of-mouth noise about your art as well. You can boost word-of-mouth engagement in a number of ways, including: 

  • Putting up physical posters around town
  • Stage a live performance in an unexpected public area 
  • Hand out stickers or posters to people passing by on the street
  • Leave flyers in popular public places like coffee shops and performance venues 

By getting the word out about your music in person, you’ll be able to increase your brand recognition both in your local area and beyond.

  1. Perform as Much as Possible

One of the easiest ways to grow your audience as a musician is by performing in front of as many people as possible. As such, you’ll want to constantly be on the lookout for new shows to hop on the bill for, so you can play for new crowds and attract fans that might not be in your immediate social circle. 

When starting out as a musician, it can be a bit difficult to get your name higher up on the bill of shows. The best way to break your way into the show circuit is by playing local open mics, which are shows where artists are encouraged to sign up and play a short set. Typically, open mics are free, though some may have a cover charge in order to sign up. While it might seem like a waste to perform for free, by investing your time in performing at open mics, you’re more likely to get noticed by those who book paid shows. Once you’re in the booking circuit, it’s likely that you’ll start to work your way up the lineup, going from first or second opener to headliner. 

The bottom line: by performing live for as many different types of audiences as possible, the better you’ll be able to grow your brand’s popularity with a wider demographic of people. So, what are you waiting for? Get out there, play your tunes, and get ready to rack up a ton of fans who will love your music and share it with others to help you grow your presence on the music map. 

In Conclusion

In order to grow your brand as a music artist, it’s a great idea to use the services of a music distribution service, incorporate your songs into social media posts, increase your word-of-mouth engagement, and perform as much as possible. By following the tips above, you’re sure to have your music and your brand blowing up in no time.