Customers want to do business with companies that are invested in their community; there is enough data suggesting the same. Yet, brands struggle to incorporate CSR (corporate social responsibility) into marketing communications. They know how to sell but often struggle to develop methods of marketing their CSR activities. One of the most effective methods of achieving the mentioned goals is custom embroidered patches. They are one of the oldest ways to show your standing with a cause, organization, raising awareness, etc. People can wear customized patches on uniforms, t-shirts, hoodies, caps, backpacks, jackets, etc. Consumers tend to hold on to the patches for a relatively long time, around 12-14 months. You can channel the robust promotional power of custom embroidered patches to promote your cause. So, without further delay go and get custom patches made from a renowned company.
Why custom embroidered patches are effective for promoting your cause:
- They are subtle: Custom embroidered patches are small, unlike other products like t-shirts, hoodies, etc. Even for a good cause, some people don’t like wearing huge promotional items. Patches are small, and you can promote your cause without making people feel uncomfortable.
- They are versatile: Custom embroidered patches can be used on many products, as mentioned above. People can quickly wear the apparel with patches to work and other places, helping get a lot of exposure.
- They are cost-effective: Custom patches are pretty budget-friendly to manufacture; when promoting a cause, you don’t want to use too much money. You can produce bulk orders with a small budget.
Four steps for effectively using custom patches:
- Set your goals:
You need to define your goals and steps to achieve them. It would help you understand critical things like:
- Your budget for promoting the cause.
- Whether your want to raise funds for the cause or spread awareness?
- What are the avenues you are looking to use to achieve your goals?
You need to set realistic goals with keeping the result in mind; clear and well-thought-out plans help you share the campaign and better connect with volunteers, supporters, and people.
It would also help you choose a cause important to the business and its image. E.g., if you are creating products for pets, you can raise funds for helping homeless animals.
2. Design an attractive patch with powerful slogans:
Custom embroidered patches are walking billboards; you need to design them using attractive colors resonating with your business and the cause. It would help if you brainstormed with your team members to devise a slogan telling the world about your cause and making an impact. It would be better to place yourself in your audience’s shoes when finalizing your patch. Try answering these questions:
- Is the design leaving an effect on you?
- Is the slogan resonating with the cause?
- Would you like to wear the custom patches on various apparel or accessories?
The custom patch should start conversations around the cause.
3. Promote your cause and fundraiser through powerful campaigns:
Using online platforms and social media to promote your cause is essential. Use personal stories to connect with customers, ask people to share their images and videos with the patches, and tag your company. And, don’t forget to use relevant hashtags for more coverage.
4. Scout for a trusted manufacturer:
A trusted manufacturer can make a massive difference to the design, look and feel of the custom embroidered patches. They can help will the questions:
- What size, type, and backings are suitable based on my budget and campaign?
- Should I choose to sew on or iron on patches for the fundraiser?
- I have a limited MOQ; how can I get custom patches in low quantity?
- Will my slogan and design look good on the patches?
- Will I be able to get high-quality custom embroidered patches with a limited budget?
Check for customer testimonials on the website, social media, and other ranking websites. Then choose a manufacturer that understands your requirements and is willing to guide you through the entire process. EverLigthen has over eighteen years of experience creating custom patches for start-ups, businesses, nonprofits, sports teams, celebrities, etc.
Chevron Texaco Corporation is a multibillion-dollar Fortune 500 company with a market valuation of $136 billion. The company was looking for a custom patches manufacturer. After receiving sample patches for various companies, they were disappointed until they contacted EverLighten. The team helped them design durable and vivid colored patches with precise embroidery. They were 100% satisfied and praised the talented team for their work. Read the full story at https://everlighten.com/blogs/success-stories/multinational-corporation-chevron-texaco-corporation.
Benefits of working with EverLighten:
Best pricing: They are a factory for producing custom patches and not intermediaries, ensuring customers always get the best prices.
Quality in every product: They use top-quality materials and the latest processes to produce embroidery patches.
Fast turnaround time: They provide the quickest turnaround time for every order.
24*7 support: Customers can contact them 24*7 for their queries resolution; they reply within half an hour.
Real people, outstanding service: EverLighten loves helping; they offer various options.
Designs to impress: Your patch design will look as you imagined with help from in-house designers.
No minimum order requirement: You can order any number of patches you need; they accept every order without a minimum limit.
Worldwide shipping: They deliver worldwide, and customers can track their orders online with an order tracking tool.
For more information, queries and design, visit https://everlighten.com/products/custom-embroidered-patches.
