Influencer marketing is the hottest trend in the digital marketing space. And it’s not hard to see why. With over 200 million users on Instagram and more than 300,000 active businesses on LinkedIn, influencers are a hot commodity right now.  However, commercial use of influencer marketing can be tough to navigate. With so many different types of influencers, how do you decide which ones are right for your brand? That’s why we’ve created this guide with everything you need to know about choosing the best influencers based on their audience size and location, their engagement levels, and more!


Influencer marketing is the use of well-known, often famous, people to promote a product. It is a great way to get your brand in front of new followers and potential customers.

Influencers are real people who have a following and are often considered role models by their followers. They will usually be asked to promote something they believe in or use their social media accounts to promote specific products or services. Instagram is one of the leading influencer marketing strategies that businesses are temptingly using to advertise through. Let’s look at why Instagram is a leading influencer marketing strategy. 

Instagram is the most engaging platform.

Instagram is an incredibly popular social media platform with over 1 billion active users, and it’s not hard to see why. The app provides a simple, easy-to-use interface that’s perfect for users to share videos and get huge Instagram video views.

But when a company wants to reach its target audience on Instagram, it has to work hard at it. You can’t just post your content and expect people to show up. You need to be active on the platform, engage your followers and ask them questions about what they like or don’t like about your brand or product.

If you want to stand out from the crowd and get noticed by potential customers, influencer marketing is the way forward.

Instagram offers similar targeting capabilities to Facebook.

Instagram’s ability to target people based on their interests, demographics, and behavior is a huge new feature for marketers.

When you’re creating an Instagram ad, you can choose which types of users you want to reach. You can target people who follow certain accounts or hashtags, or even those who are in the same city as you.

This is similar to how Facebook works — but with one major difference: Facebook allows advertisers to target based on location.

So while on Facebook you can target users who live in a certain city, on Instagram you can also target people by their interests, demographics, and behavior.

Instagram influencers can be more niche-specific than other social media platforms.

While Instagram influencers can be more niche-specific than other social media platforms, their reach can still be huge. For example, an Instagram influencer with a large following and who is active on the platform can reach many people in a short period. Apart from it Instagram also serves as a micro-influencer marketing platform which allows the marketers to have various options over their niches.

Influencers are also easy to find on Instagram, which makes it a good place for brands to reach their target audience. Brands can post pictures of their products or services, or ask for likes or comments from fans (Instagram users who follow these accounts). These posts can help boost brand awareness and drive sales.

Instagram influencers often have a higher engagement rate than Facebook influencers.

Instagram influencers are often seen as more authentic than Facebook influencers. They’re able to relate more directly with their followers and they have access to a wider range of products that they can review and recommend.

The engagement rate for Instagram influencers is also higher than it is for Facebook influencers. According to a study by Influential, Instagram users engage with posts from Instagram influencers at a rate of 13 times higher than Facebook users do, which means that Instagram influencers get more engagement than their Facebook counterparts.

Conclusion Paragraph: With the proper strategy, Instagram can be very effective for influencer marketing. All you need to have is a great Influencer who has great influencing power to convince the audience about your brands and products. If you are thinking about where to find such an influencer, getting out to an Instagram influencer agency can help you to pair up with the best influencer in the market that suits your brand requirement.