Yahoo steals the mobile world and opens it up for publishers

Yahoo keeps trucking along with its mobile announcements; this time they take aim at publishers wanting to enter the mobile market. In continuing its mobile success streak, Yahoo is now looking for Publishers interested in providing mobile content. The newly launched Yahoo! Mobile Publisher Services is a suite of services that helps publishers increase the distribution and monetization of their content on mobile devices.

The goal of this service is to deliver https://www.bestusacasinosites.com/high-roller-casinos/ tools to advertisers and publishers that help them enable the growth of the mobile internet to benefit consumers. By joining, publishers will have access to the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory, and the Mobile Site Submit.

The Yahoo! Mobile Ad Network will enable publishers to serve syndicated advertising in mobile content, in a variety of formats including video, in-game placements, and sponsored links. An innovative tool that Yahoo has come up with is the Yahoo! Mobile Content Engine. This will allow publishers who do not have a mobile site, the ability to create mobile content to distribute on mobile devices efficiently and effectively. The Mobile Media Directory will make it easy for publishers to make their mobile media accessible through Yahoo’s one Search, by submitting their list of products for review by Yahoo, who will then rank and review it. 

Mobile Site Submit, as a regular website submission, will allow mobile publishers the ability to provide information on their mobile site with a description and tags to ensure proper indexing in Yahoo one Search. Talking about growth; Yahoo has been taking the mobile application world by storm lately. We will be following this one closely to see how Yahoo!’s Mobile Publisher Services really does help out publishers.

Microsoft Search Share Troubles

Business Week Online just put out an article about the troubles that Microsoft is having in capturing search market share. According to the story, Microsoft had a search market share in February of 2005 of 14%. Two years later that share has dropped to 9.6%. In the same time period, Google’s market share went from 46% to 56%. Clearly, things have gone in the wrong direction for Microsoft. The article also details the changes in Microsoft’s executive team and the trouble they had with re-branding everything to Live Search.

Apollo, bridging the Web and desktop

Which is expected to bridge the gap between the Web and desktop in all kinds of new applications — from video to word processing? Web-based applications are hitting their limits. Apollo’s appeal is that instead of running inside a Web browser real money pokies in australia, its applications run on the desktop. A failure in a network connection, therefore, won’t interrupt users who are using Apollo apps on their desktops. However, the Apollo platform detects if there’s a network connection available, so it can also interact with the Web if it wants. In other words, it makes the web browser optional. Even browser company Mozilla/Firefox has acknowledged this trend and is moving to support offline applications. We’ve talked before about this online/offline mode, from Sharp cast’s vision to wrap in storage and mobility, to Para key, a new start-up about which little is known.